The National Fenestration Rating Council (NFRC) has created a whiteboard to help the public understand the value of its certification label without having to understand the science behind it.

While those of us in the industry spend our days talking about U-factors and solar heat gain, NFRC recognizes that these terms can be intimidating to consumers who are more interested in benefits than calculations.

"We’ve taken a complex topic and made it easy for anyone to grasp in under two minutes,” said Tom Herron, NFRC’s Senior Manager, Communications and Marketing. "Consumers want to know what’s in it for them, and we answer that question without getting technical.”